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It has nothing to do with weetabix company. It’s a business purchasing them for sale in their shop. Being a grammy makes my life complete. The Weetabix company themselves do not have any involvement in this so your dig at weetabix is not warranted.

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I’m aware that the Weetabix company isn’t behind this legal action. But my point is still valid: if Weet-Bix isn’t allowed to be sold in the UK because their trademark clashes with Weetabix, then Weetabix should not be allowed to be sold in NZ for the same reason. Being a grammy makes my life complete. They can’t have it both ways – and whether its the Weetabix company, or the small Brit shop in NZ trying to import the stuff, is immaterial to my point. The Weetabix brand name is too similar to the already-established Weet-Bix brand name in NZ, and therefore it’s a trademark infringement which Sanitarium have a right and a need to defend.

the fact that they operate as a profitable charity is immaterial to the legal issue at hand. Charities like Sanitarium have just as much right as any other company to own a trademark and to defend that trademark against infringements. They have worked hard, over the past century, to build their brand in NZ and Australia – and the whole purpose of trademark law is to protect organisations – charity or not – from other companies trying to infringe on their work.

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Whenever I go to Australia I bring back Weet-bix. I reckon what you grew up with is always far superior to what you’re faced with in your adopted country ….. except in this case. Weet-bix will always be better than weetabix. Sell them side by side and customers will soon be clear about their difference no matter how similar the names. She should tell them, there’s ‘A’ big difference to their product than the UK brand, and Sanitarium should do what their name sounds like which is something sanitary, and end this whole legal debate ‘Period’